Our story
Learn more about our passion for the outdoors
Learn more
Giving Back
We would not have it any other way
Learn more


Keep up with our newest releases! Follow us now @lakeandlureco

Adventure Ready & Sustainable Clothing

Lake&Lure is an eco-friendly clothing company designed with the outdoor enthusiast in mind. Our line of high-quality, sustainable apparel includes; unisex t-shirts, hats, joggers, leggings, jackets, lake shirts, fishing shirts, hoodies and sweatshirts. We promise that all our clothing and accessories are eco-friendly, sustainable and made with recycled materials. Browse our eco-friendly apparel for women, men and kids

Shop our women's organic cotton tops that creatively depict serene lake scenes. These organic cotton t-shirts and tank tops will keep you cool and looking great while enjoying a beautiful day on the lake. Shopping for the perfect gift for an outdoor adventurer? You can't go wrong with a ball cap. Take a look at our Lake&Lure branded hats that will display your recipient's love for the outdoors and provide a little sun protection. 

When the sun starts to set and the temps drop, our men's hoodies, sweatshirts and jackets will keep you stylish and warm. A Lake&Lure beanie will add to your warmth and extend your time outdoors. We also carry eco-friendly kid's clothes. Check out our organic cotton t-shirts for kids to find the perfect tee for your little nature-lover.

Lake&Lure respects Mother nature, especially the lakes. That's why we donate a portion of all sales to charities that give back to the earth. We hope you find your new favorite lake shirt, or a gift for a fellow lake lover here. If you have any questions about our sustainable apparel, lake shirts, organic cotton t-shirts or eco-friendly hats, feel free to contact us, we're happy to help.