You probably know the feeling. It’s like a calling. Being near the water somehow makes everything better. Calmer. Happier. More fun. Our family certainly wasn’t unique in feeling drawn to the water. But while summer vacations sent most of our Maryland neighbors across the Chesapeake Bay Bridge to the marshy Eastern Shore and the mid-Atlantic beaches, we headed three hours west instead, to the shimmering waters of Deep Creek Lake for a quieter, simpler kind of getaway. It didn’t take long for this tradition to become a passion. Lake life got into our blood, and we escaped to Deep Creek and explored other lakes across the country every chance we got. 

Things changed during the COVID pandemic. Working remotely enabled us to spend more and more time at the lake, and it became not just our refuge, but also the literal center of our lives. Our connection to the land and the water deepened. The days seemed to move more slowly there, and we began to feel a part of the rhythm of the nature all around us. So when restrictions eased and lockdowns ended, the return to “normal” left us feeling a sense of loss. Fishing, morning meditations on the dock, and long hikes with the dogs went from being simple pleasures of daily life to planned events on the calendar again. And frankly, it wasn’t enough. The lake had taught us what was really important. So, over many campfires and zoom calls, we vowed to find a way to keep the essence of lake living in our everyday world, no matter where real life would take us. 

Fast forward several months, and a family plan spawned a bigger idea. Lake&Lure is now a family business, but it is also the culmination of our longstanding, collective dream to work together, to connect us across the miles, and to apply our various talents toward something that matters. Preserving the feeling of lake living is an obvious tenet of our brand, but behind the scenes, being gentle with the earth in all facets of the business was a non-negotiable part of the process. We knew we had to bring the softest and most durable clothing to our customers, and that's all we've been doing since 2023.

Opening a retail location was something we have dreamt of for a long time. Four years ago, we did not believe we'd be opening Country Store, but here we are! The Lake&Lure Country Store is an extension of Lake&Lure and allows us to live in our own slice of heaven while meeting new people and new friends everyday. When you walk into the Country Store today you'll probably be greeted by Duff or Ang. Ace, our shop dog is always close too! The Country Store serves locals and tourists alike while constantly offering up new Lake&Lure items plus all the daily essentials you need.

Stop by, have a coffee and say hello. We can't wait to meet you!