1% for the Planet: Why We're Partners

1% for the Planet: Why We're Partners

Lake&Lure: A Sustainable Future with 1% for the Planet

At Lake&Lure, we're not just passionate about creating stylish, comfortable clothing that complements your outdoor adventures. We're also passionate about protecting the very landscapes that inspire our designs. That's why we're proud to be members of 1% for the Planet, a global movement uniting businesses and environmental organizations to safeguard our precious planet. But what exactly is 1% for the Planet, and why does their work matter so much?

More Than Just Numbers: The Powerful Impact of 1% for the Planet

Founded in 2002 by Yvon Chouinard, the visionary behind Patagonia, and Craig Mathews, a fly-fishing entrepreneur, 1% for the Planet is based on a simple yet powerful idea: businesses that benefit from the environment have a responsibility to give back. Members like Lake&Lure commit to donating at least 1% of their annual sales to approved environmental nonprofits around the world. This seemingly small percentage translates into real action. Since its inception, 1% for the Planet has channeled over $800 million to support environmental causes, with over 6,000 member businesses actively contributing. From protecting wildlife habitats to tackling climate change, these funds fuel crucial initiatives that make a tangible difference.

Why We Stand Shoulder-to-Shoulder with 1% for the Planet

As a company born out of a love for nature, partnering with 1% for the Planet wasn't just a decision; it was a responsibility. Every stitch of clothing we craft, every adventure we inspire, depends on the health of our planet. By dedicating 1% of our sales to environmental causes, we're making a conscious choice to be part of the solution. We're investing in a future where the lakes, rivers and trails we cherish remain pristine, the fish we hope to catch thrive, and the breathtaking landscapes we explore stay wild and unspoiled. But our contribution goes beyond simply donating. Partnering with 1% for the Planet opens doors to collaborations with inspiring environmental organizations, allowing us to learn, grow, and amplify our impact. By supporting their tireless efforts, we contribute to a collective force for good, propelling positive change at a global scale.

From Mountains to Meadows: How 1% for the Planet Protects Our Planet

1% for the Planet's network supports a diverse range of environmental initiatives, ensuring there's something for every cause close to your heart. Here are just a few examples of the impactful work our contribution helps fund:

Protecting endangered species: From majestic snow leopards in the Himalayas to playful river otters in North America, 1% for the Planet supports organizations dedicated to preserving diverse wildlife populations.

Conserving pristine habitats: Helping to safeguard precious landscapes like rainforests, wetlands, and coral reefs for future generations.

Promoting sustainable practices: Educating communities and businesses about responsible resource management and encouraging eco-friendly solutions.

These are just a glimpse into the vast array of projects 1% for the Planet empowers. By joining forces with other committed businesses and individuals, we're creating a ripple effect of positive change that extends far beyond our individual contributions.

The Future of Sustainability: Hooking Up for a Healthy Planet

At Lake&Lure, we believe the future of our lakes, mountains, and all the wild places we cherish depends on collective action. By partnering with 1% for the Planet, we're not just writing a check; we're joining a movement. We invite you to join us on this journey towards a more sustainable future. When you choose Lake&Lure apparel, you're not just buying a stylish piece of clothing; you're making a conscious decision to support the health of our planet. Together, we can hook up for a cleaner, greener future, one adventure at a time.

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